diff --git a/packages/cubejs-schema-compiler/test/unit/base-query.test.ts b/packages/cubejs-schema-compiler/test/unit/base-query.test.ts
index b00945d95dc42..f1a98c6a5c0c6 100644
--- a/packages/cubejs-schema-compiler/test/unit/base-query.test.ts
+++ b/packages/cubejs-schema-compiler/test/unit/base-query.test.ts
@@ -1106,6 +1106,20 @@ describe('SQL Generation', () => {
       );
     });
 
+    it('CORE-541: measure filter casts bound param - bigquery tesseract planner', async () => {
+      await compilers.compiler.compile();
+
+      const query = new BigqueryQuery(compilers, {
+        measures: ['cards.count'],
+        filters: [
+          { member: 'cards.count', operator: 'gt', values: ['10'] }
+        ],
+        useNativeSqlPlanner: true,
+      });
+      const [sql] = query.buildSqlAndParams();
+      expect(sql).toContain('CAST(? AS FLOAT64)');
+    });
+
     it('Test time series with different granularity - postgres', async () => {
       await compilers.compiler.compile();
 
diff --git a/rust/cube/cubesqlplanner/cubesqlplanner/src/planner/filter/typed_filter.rs b/rust/cube/cubesqlplanner/cubesqlplanner/src/planner/filter/typed_filter.rs
index 548e37d5250e7..ce2d2830e89e0 100644
--- a/rust/cube/cubesqlplanner/cubesqlplanner/src/planner/filter/typed_filter.rs
+++ b/rust/cube/cubesqlplanner/cubesqlplanner/src/planner/filter/typed_filter.rs
@@ -158,7 +158,17 @@ impl TypedFilterBuilder {
         let symbol = resolve_base_symbol(member_evaluator);
         match symbol.as_ref() {
             MemberSymbol::Dimension(d) => Some(d.dimension_type().to_string()),
-            MemberSymbol::Measure(m) => Some(m.measure_type().to_string()),
+            // The cast type drives how a bound comparison value is wrapped.
+            // Aggregations (count, sum, ...) and number measures compare as
+            // numbers. String/time measures are non-numeric scalars and must
+            // not be coerced to a number; date comparisons take the dedicated
+            // date operators instead. min/max carry their operand type, which
+            // isn't known here, so they fall through to the numeric default.
+            MemberSymbol::Measure(m) => match m.measure_type() {
+                "boolean" => Some("boolean".to_string()),
+                "string" | "time" => None,
+                _ => Some("number".to_string()),
+            },
             _ => None,
         }
     }
diff --git a/rust/cube/cubesqlplanner/cubesqlplanner/src/test_fixtures/schemas/yaml_files/common/visitors.yaml b/rust/cube/cubesqlplanner/cubesqlplanner/src/test_fixtures/schemas/yaml_files/common/visitors.yaml
index cd9b29bcb6664..3447fd616eec8 100644
--- a/rust/cube/cubesqlplanner/cubesqlplanner/src/test_fixtures/schemas/yaml_files/common/visitors.yaml
+++ b/rust/cube/cubesqlplanner/cubesqlplanner/src/test_fixtures/schemas/yaml_files/common/visitors.yaml
@@ -83,6 +83,9 @@ cubes:
           - name: total_revenue_per_count
             type: number
             sql: "{visitors.count} / {total_revenue}"
+          - name: source_label
+            type: string
+            sql: "MAX({CUBE}.source)"
       segments:
           - name: google
             sql: "{CUBE.source} = 'google'"
diff --git a/rust/cube/cubesqlplanner/cubesqlplanner/src/tests/filter/to_sql.rs b/rust/cube/cubesqlplanner/cubesqlplanner/src/tests/filter/to_sql.rs
index 69a6f908bbfaf..3a7dbeabda159 100644
--- a/rust/cube/cubesqlplanner/cubesqlplanner/src/tests/filter/to_sql.rs
+++ b/rust/cube/cubesqlplanner/cubesqlplanner/src/tests/filter/to_sql.rs
@@ -595,6 +595,48 @@ fn test_not_contains_with_null() {
     );
 }
 
+// ── measure filters (HAVING) ──────────────────────────────────────────────────
+
+#[test]
+fn test_measure_filter_count_gt_casts_param() {
+    let result = build(indoc! {"
+        filters:
+          - member: visitors.count
+            operator: gt
+            values:
+              - \"10\"
+    "});
+    assert_filter(&result, r#"(count(COUNT(*)) > $_0_$::numeric)"#, &["10"]);
+}
+
+#[test]
+fn test_measure_filter_sum_lt_casts_param() {
+    let result = build(indoc! {"
+        filters:
+          - member: visitors.total_revenue
+            operator: lt
+            values:
+              - \"100\"
+    "});
+    assert_filter(
+        &result,
+        r#"(sum("visitors".revenue) < $_0_$::numeric)"#,
+        &["100"],
+    );
+}
+
+#[test]
+fn test_measure_filter_string_no_cast() {
+    let result = build(indoc! {"
+        filters:
+          - member: visitors.source_label
+            operator: equals
+            values:
+              - google
+    "});
+    assert_filter(&result, r#"(MAX("visitors".source) = $_0_$)"#, &["google"]);
+}
+
 // ── filter groups (OR / AND) ────────────────────────────────────────────────
 
 #[test]