Metrics and weekly growth review loop

[jarvislanou]

Goal

Track what content and channels drive installs/adoption, then iterate weekly.

KPIs

• Website sessions and conversion to install/docs
• Blog-to-GitHub click-through rate
• X post engagement + profile visits + outbound clicks
• Stars/forks/install trend after each release/content drop

Deliverables

• Dashboard spec (simple first pass)
• Weekly review template
• Experiment backlog (headline tests, CTA tests, format tests)

Acceptance criteria

• Weekly metrics ritual documented in marketing/growth-review.md
• First baseline report generated