diff --git a/packages/documentation-site/patternfly-docs/content/content-design/grammar/terminology.md b/packages/documentation-site/patternfly-docs/content/content-design/grammar/terminology.md index ee74c5b6b8..e4d0bd8d0c 100644 --- a/packages/documentation-site/patternfly-docs/content/content-design/grammar/terminology.md +++ b/packages/documentation-site/patternfly-docs/content/content-design/grammar/terminology.md @@ -4,11 +4,29 @@ section: content-design subsection: grammar --- -This resource overviews common UI terms and their usage. +This resource overviews common UI terms and their usage. Do not precede any terms in a UI with "please" as it is extraneous and overly formal. For Red Hat product terminology and documentation standards, see [Red Hat's supplementary style guide for product documentation](https://redhat-documentation.github.io/supplementary-style-guide/#introduction). -**Note:** Do not precede UI terms with "please." It is extraneous and overly formal. +## Trademarked terms + +You can use third-party trademarked terms (including those of competitors) when necessary to describe their goods and services accurately, or to prevent marketplace confusion between Red Hat and third parties.. + +When using trademarks: +- Avoid using them as attention-getting devices. +- Ensure their usage does not mislead users. +- Use them only to objectively compare relevant and verifiable goods or services. +- Do not discredit or denigrate a competitor's trademarks, trade names or other distinguishing signs. +- Do not take unfair advantage of a competitor's trademark. +- Do not present goods or services as imitations or replicas of trademarked products. +- Limit trademark usage to body text rather than headlines, titles, or graphics. +- Never use a third party's logo without explicit permission. + +| Before | After | +| :---: | :---: | +| Why settle for VMware’s slow boot times? Our platform is 20% faster and costs half as much as their legacy junk. | In independent benchmarks, Red Hat OpenShift demonstrated 20% faster deployment times compared to VMware vSphere. Our solution offers a verifiable cost-efficiency advantage for enterprise-scale workloads.| + +## Glossary